W. Hunter Roberts & Associates
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Moral Values

A QUESTION OF VALUES:
Creating From the Inside Out

"Conservatives know that politics is not just about policy and interest groups and issue-by-issue debate. They have learned that politics is about family and morality, about myth and metaphor and emotional identification. They have, over twenty-five years, managed to forge conceptual links in the voters’ minds between morality and public policy. They have done this by carefully working out their values, comprehending their myths, and designing a language to fit those values and myths so that they can evoke them with powerful slogans, repeated over and over again, that reinforce those family-morality-policy links, until the connections have come to seem natural to many Americans, including many in the media. As long as liberals ignore the moral, mythic, and emotional dimension of politics, as long as they stick to policy and interest groups and issue-by-issue debate, they will have no hope of understanding the nature of the political transformation that has overtaken this country and they will have no hope of changing it.”
George Lakoff, Moral Politics, 1996


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© 2005 W. Hunter Roberts. All Rights Reserved.